Episode 100: 23rd January 2020

Edgar Schein, Influencers, Unlocking Potential and Economies of Ales (see what they did there?).

This week we celebrate our 100th show (and they said it wouldn’t last), and have we got an eclectic mix for you? Well, have we? You bet!

We get the party started with a look at the bright young things who occupy the world of social media and have been labelled as ‘influencers’. Once upon a time the term would reflect the wealthy and influential amongst the local community but in recent years things have changed significantly. Nowadays the ability to attract ‘followers’ and therefore attention has incredible value and we take a look at how this works in practice whether formally in the B to C sense of the word or more specifically in the H to H (Human to Human) sense.

If you aren’t clear what we are talking about here’s a definition and you can find out more about Influencer Marketing here.

If you work or are involved with the licensing trade you might like to read the latest report from the ONS which charts the changes in the pub trade over the last 15/20yrs and it makes for interesting reading.

In our discovery section Heather flags up a book which is aimed at developing others which makes a change from the usual naval gazing that often features in the personal development section of the library. Michael K Simpson writes about Unlocking Potential: 7 Coaching Skills That Transform Individuals, Teams and Organisations

Tracy sticks with the Social Media story and picks up some great tips from Andrew Macarthy who is the author of 500 Great Social Media Marketing Tips available from his website andrewmacarthy.com

And finally we take a look at the work of Edgar Schein, an organisational Psychologist and author whose titles Humble Leadership and Humble Consulting invite us to put understanding and a desire to help at the forefront of our workplace and business interactions. Interesting stuff indeed.

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