KPI’s, whatever they are, one of our less favourite books of all time and the father of advertising, business leader David Ogilvy headline this week.
If you can measure it, you can manage it and that goes for most things in business. Whatever sector or department you work in you will, almost certainly, have KPI’s to work to. If you think a KPI is just turnover or profit you might want to take a look at the following list via Clear Point Strategy.
In News, Tracy reminds us of the HMRC deadline many of us are trying to forget Self Assessment. Like the Christmas countdown we are just 100 days away from the deadline.
Events for your diary this week include:
Facebook Advertising – Wrexham – 31st October
Contracts of Employment and Networking – Wrexham – 3rd November
Office 365, Untapped Potential – Wrexham – 13th November
Entrepreneurs Wayne Hemmingway, Red or Dead – Manchester – 27th November
TEDx FP Women Conference – Formby – 7th December
The review this week is a book that we were both aware of and both wanted to enjoy but things didn’t quite turn out that way. What were the odds I wonder?Let us know what you think of Freakonomics .
Our Guru and business leader this week is home grown in Britain. David Ogilvy not only knew how we should go about selling the sizzle but helped us to understand the perspective of the customer.
He said:
“Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.”
”I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been because the product did not interest me”.
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