Gener8, The Great Hack & Derek Sivers
Love it or hate it Dragon’s Den (find out how to take part here) has, over the years, seen quite a few pitches and not all of them have been particularly well delivered. Often, when it comes the all important ‘numbers’ even the most well-constructed pitch can fall flat on its face.
A recent episode saw Sam Jones of Gener8ads.com present an eloquent, entertaining and entrepreneurial pitch with excellent dragon appeal. You can see how he did it here.
Nowadays, we have become used to cookies on our computers gathering information and big data being used to influence our buying habits but Sam has developed an idea that puts the pennies back in our purses and control back in our ball court.
Needless to say the story doesn’t begin and end there as this story piqued our interest and saw us heading to Netflix in search of another big data story, this time not so empowering for most of us.
The Cambridge Analytica scandal is the subject of The Great Hack and tells the story of how data mining can be used to influence decision making. This isn’t just about shifting your preference from one type of cat food to another, this is about shifting the choices we make in a way that has the power to change the world.
Tracy may have seen the documentary before but Heather’s mind was, and still is, completely blown by the extent of this fascinating story. It’s probably worth noting that in usual circumstances Tracy would be the one raving about data but this particular story turned those tables right over.
Just when we thought we couldn’t get any more excited we dip into our profile this week which is of self-made entrepreneur Derek Sivers who cashed in his chips with CDBaby.com and hasn’t needed to do paid work since.
Instead, and fortunately for us, he is generous in sharing his knowledge, anecdotes and enthusiasm with us via his website sivers.com and in his writings and interviews across the internet.
His enthusiasm is infectious and his knowledge knows no bounds. Certainly one to watch, listen to and read about.
We are sorry but we’ve turned off the comments function on the blog because of the high volume of spam messages received. Please do keep in touch with us via our Facebook page.
Recent Posts
Episode 202: 14th July 2022
JP Morgan's 23rd summer reading list, the 90 day retention rule & Trustpilot Recent Posts We sometimes earn a small commission if you buy a product [...]
Episode 201: 7th July 2022
The declining number of pubs, Company of One & Shein's fast fashion. Recent Posts We sometimes earn a small commission if you buy a product after [...]
We sometimes earn a small commission if you buy a product after clicking on one of the links in our blog. This commission is used to fund the ongoing costs of the website and Soundcloud subscription.