John Cleese, Creativity, Mariana Mazzucato & protected food names
When it comes to Champagne most of us know that the name is derived from a wine grown and developed in the Champagne region of France and it is illegal in some countries and in the EU it is illegal to label any product Champagne unless it came from the Champagne wine region of France and is produced under the rules of the appellation. Simple non?
That’s what we thought until we started exploring other food and drink products that are covered by similar rules. For example Melton Mowbray pork pies, Cornish clotted cream, Shetland Wool (not edible of course) and Cheddar cheese to name but a few. A full list can be found here. It is fair to say that this easy to understand subject has slightly more complex rules that we might have realised. If you’d like to know your AOC from your PDO and your PGI from your TSG then you can find out more here.
In other news Amazon makes a mistake when it launches in Sweden and some items really did get lost in translation and inc.om warn us to look out for jargon speakers who may be trying to bluff their way at interview.
Now when we hear the name John Cleese most of us think of his work as a actor, screenwriter and comedian but his recent book Creativity takes us on a rather different journey through the idea of what it means to be creative. This easy to read easy to digest and easy to enjoy book is billed as a ‘short and cheerful guide’ and that is certainly a fair description. Immediately after reading Heather ordered a copy for a friend and she’s already making a note to dip back into it from time to time to remind herself that creativity isn’t just about painting or making music but about thinking differently about thinking.
For our profile this week we move almost as far away from traditional ‘creativity’ as possible as we take a look at the extensive and important work of Mariana Mazzucato. Professor of Economics, author, keynote speaker and mother Ms Mazzucato has been named as one of the the most influential economists and her obvious commitment to shaping the ways of a capitalist world is more than evident in her writings, her interviews and her speeches.
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