Episode 98: 9th January 2020

Sportswear fashionista Grace Beverley, the business of gyms, dates for 2020 & Einstein Marketer get things moving for 2020.

There can be no mistaking the rise in the amount of people investing in the leisure, fitness and beauty industry over recent years and this week we take a look at the whole business of keeping fit. We learn that it is a huge and growing market. This report from Sports Think Tank gives us some hard data on the expanding trend and statista have some interesting statistics too.

In other news we take a look at Amazon’s plans to expand their shopping via Alexa and reveal just how many of us started the new year with plans for a change of job.

In the Discovery section Tracy flags up some forthcoming dates for your diary, many of which provide ideas for marketing campaigns through some of the lean months. Grab a few ideas for Fair Trade Fortnight here.  Other ‘special days’ can be found at CCS.

Heather gives a name check to Einstein Marketer and their Facebook advertising download which has some great templates to create compelling advertising copy for your online presence.

An our profile this week is of a young woman who is taking the fitness fashion industry by storm and appears to be changing the profile of the ‘average’ woman. Grace Beverley is certainly one to watch, you can find out about her story here. 

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STUFF WE’VE TALKED ABOUT IN SHOWS
2020-04-14T21:04:05+00:00