Episode 18, and still no sign of springtime but plenty to talk about in the world of business both and and off stage.
To the average business reputation management can be a tricky nut to crack and it seems even the most famous of publicity ‘gurus’ can get it wrong. So this week we put the spotlight on the old adage ‘there’s no such thing as bad publicity’. From La Belle Epoque to Tiger Woods find out what we, and some of our listeners had to say on the subject.
If you have any concerns about how to handle bad publicity the nice people at Marketing Donut have produced a checklist to help.
Our events list this week includes a few opportunities to get to grips with PR, Comms and Reputation Management. Follow the links below for details and booking.
- CIPR Media Interviews and Crisis Communication
- CIPR Google Analytics for PR
- Mums Enterprise Roadshow 2018
In our reviews section this week Tracy shares a really useful website that can help you tap into new tendering opportunities. Check out the UK’s Freedom Of Information website – What Do They Know and find out how many paperclips your local authority uses and how much they pay for them. If nothing else it’s a fascinating read.
Our book this week is by work, management and behavioral science author Daniel Pink To Sell Is Human. Pink believes we are all in sales. We are always selling. Whether it’s ourselves, our ideas or products and services. In any case, we’re all at it whether actively or subconsciously.
And finally we round things off with this week’s Guru Simon Sinek. Now living on the other side of the Atlantic, Sinek was born in Wimbledon, England and is a marketing consultant and motivational speaker. Among other titles he is author of Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team. Sinek’s style is not polished but is engaging.
If you prefer a video to a book you can watch Sinek share his ideas here:
And when it comes to quotes we chose two that keep it brief but deliver a huge message.
“There is a difference between giving directions and giving direction.”
“You don’t hire for skills, you hire for attitude. You can always teach skills”
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